Media Kit
SSWEI at a glance
Everything journalists, partners, and event organizers need to reference or feature SSWEI accurately.
About SSWEI
The Safe Space Wellness Equity Institute (SSWEI) is a Black-centred, liberation-informed public-benefit institute advancing mental health equity for Black and racialized communities in Alberta and Saskatchewan. SSWEI develops and shares accessible resources, publishes research findings, and creates learning opportunities that strengthen culturally responsive Black health and wellness knowledge and practice.
Key facts
- Founded: Incorporated under the Canada Not-for-profit Corporations Act
- Leadership: Alric Reid (Executive Director), Latoya Reid (Board Chair)
- Focus: Western Canada (Alberta, Saskatchewan), scalable nationally
- Model: Institute (legitimacy + knowledge + convening)
- Approach: Liberation-informed, community-accountable, evidence-based
- Pillars: Access, Research & Education, Leadership & Innovation, Data & Policy
Boilerplate (for press use)
The Safe Space Wellness Equity Institute (SSWEI) is a public-benefit institute advancing Black health and wellness equity through education, research, training, and systems change. Founded in Western Canada, SSWEI translates lived expertise and evidence into practical tools, publications, and learning opportunities that help institutions reduce harm and improve equitable access to wellness support for Black, racialized, and other underserved communities. Learn more at www.sswei.org.
Logo
Please use the official SSWEI logo as provided. Do not alter colors, proportions, or add effects.
Brand colors
Deep Teal
#0d7a6e
Black
#0b0b0d
White
#ffffff
Muted
#f6f6f7
Media inquiries
For interviews, quotes, or media inquiries, please contact us directly.